Drvn Content Marketing served as the trusted creative partner for the Indy Eleven and MELI collaboration, providing creative direction and a photo + video release centered on belonging and togetherness within Indianapolis’ soccer community. The campaign generated the highest views and engagement in club history, playing a key role in mobilizing the release, expanding reach, and driving merchandise sales.

Indy Eleven & MELI

  • Group of five diverse people wearing Indy Eleven soccer team clothing in a locker room, with one holding a soccer ball. The second image shows a male soccer player holding a ball with a serious expression inside a stadium. The third image displays a close-up of team patches on a blue checkered shirt.
  • Group of young women in soccer team jerseys, one holding a soccer ball, in an indoor locker room and on a soccer field.
  • A young man with a beard and tattoos on his neck and arm, wearing a navy blue soccer jersey with 'Eleven' written on it, gray sweatpants, and white shoes, is in a locker room kicking a soccer ball with red, black, and white patterns.
  • A young woman with long dark hair posing in a red locker room, wearing a blue and white checkered sweater and light denim jeans.
  • A woman holding a soccer ball in a locker room, wearing a navy blue sweater with logos, blonde hair, and beige pants.
  • Young woman with long black hair standing on a soccer field, wearing a blue checkered sweater and jeans, surrounded by blurred people.

Drvn Content Marketing partnered with multiple brands and public figures within a culturally relevant moment at the highest level. Our team provided real-time filming, rapid-turnaround delivery, and on-site posting strategy throughout the weekend to ensure each brand showed up with intention and impact. This end-to-end approach allowed our clients to stay innovative, relevant, and connected to the moment as it was happening.

WNBA All Star 2025

  • Woman with braided hair in brown dress being interviewed by a reporter with a pink microphone at an event with a dark backdrop featuring Bumble logos.
  • Black bomber jacket with large yellow and blue 'SKY' logo on the front, hanging on a black hanger in a store.
  • Two women smiling and posing during a basketball event with a backdrop reading "WNBA All-Star 2023." The woman on the left is wearing a white sports jersey with tattoos on her arm, and the woman on the right is wearing glasses and a black-themed T-shirt with a baseball bat graphic, holding a notebook. There is a person sitting in a chair in the background.
  • Three women standing together at an event, smiling for a photo, with a backdrop featuring the AT&T WNBA All-Star logo.
  • A New York Liberty varsity jacket on display in a store, navy, white, and teal colors, with team logos and name patches.
  • A woman wearing a light blue jacket with gold embroidery is being interviewed on a red carpet, with a microphone in front of her and a phone recording her. Several people are in the foreground taking photos, with a dark backdrop displaying logos behind her.
  • A person holds a smartphone recording a woman in a red dress on a red carpet or stage, with the camera screen visibly capturing her. The woman appears to be at an event with a backdrop featuring logos, including Bumble.
  • Two women on stage at an event, with one holding a microphone and the other speaking, dressed in stylish outfits, with photographers and attendees in the background.

As part of a national PR campaign for National Hat Day, Lids, New Era, and the Indiana Pacers came together to break the Guinness World Records title for the most hats given away in one hour. Drvn Content Marketing was trusted to document this one-time, high-stakes moment, where timing mattered and missing the moment wasn’t an option. Through on-the-go filming and rapid delivery, we captured and shared the record-breaking energy in real time, allowing the brands to immediately activate their audiences and extend the impact through national coverage, including features on Yahoo Sports.

Lids & New Era Cap

With a clear objective to create a culturally relevant experience that would engage and attract underrepresented demographics to the sport of NASCAR, Drvn Content Marketing helped bring that vision to life digitally. In collaboration with StoryLeague, we delivered comprehensive media coverage that captured the energy and significance of the event, ensuring it translated powerfully across digital platforms for the 23XI Racing audience. We also had the opportunity to document a historic moment in motorsports: Bubba Wallace’s landmark Brickyard 400 victory, further amplifying the impact and legacy of the weekend.

23XI Racing

Club 520 Podcast

Drvn Content Marketing helped amplify key podcast moments and high-profile guest appearances. Our media and promotional assets were strategically deployed to generate visibility, build anticipation, and keep their audience engaged and aware of what was coming next. Notably, this included coverage supporting episodes featuring Jayson Tatum and Greg Oden, helping sustain momentum and attention around the show.

  • Four men standing together in a room with blue walls and neon sign, dressed in casual streetwear, posing for a photo.
  • A man in a black hoodie and cap sits in a recording studio, holding a colorful athletic shoe. There is a microphone in front of him, and framed artwork with a tiger's head and the text "Tiger Pack" hangs on the wall behind him.
  • A man with a beard and wearing a pink hoodie and a black baseball cap is sitting on a plush chair, laughing, with a microphone in front of him. There are vibrant colored lights and neon signs in the background.
  • A man with a beard, wearing a black baseball cap and a dark green hoodie, is sitting on a chair and smiling. He has a microphone in front of him and a foam cup in his hand. There is a neon sign above him that says 'S20 Podcast' and a wall in the background with colorful lighting.

Old Dominion University Football

Old Dominion Football needed a creative partner to strengthen brand identity and amplify visibility across digital platforms. By combining strategic messaging with cinematic media, Drvn Content Marketing supported attendance, marketing campaigns, and long-term program recognition. The content helped reinforce pride, excitement, and interest around the program.

  • A football coach celebrates in a locker room, rain spray falling, wearing a navy shirt with 'ODU' and 'AFCA 100' patches, surrounded by players.
  • A football player in a blue uniform and helmet, standing with arms crossed amidst tall grass or reeds.
  • An American football player in a white and blue uniform jumps to catch a football in a touchdown catch attempt, with a defender in a black and yellow uniform attempting to defend, on the field near the end zone. Spectators watch from the sidelines.
  • A lion mascot wearing a silver crown and a football jersey on a football field at night, making a peace sign with one hand and pointing at the camera with the other.
  • A football player wearing a helmet and uniform pointings at the camera while standing on the beach at sunset.
  • Two football players wearing white uniforms and helmets celebrating on the field, with one player giving a high-five to the other.
  • A football player wearing a black helmet with an 'O'DAA' sticker and a face shield, dressed in a white jersey with the number 1, outdoors during sunset
  • Two football players from Old Dominion University wearing navy blue jerseys and light blue pants, celebrating on the field during a game.
  • Football players from opposing teams jump to catch the football near the sideline during a game, with spectators and military personnel watching from the stands and sidelines.
  • A football game showing a player in a blue uniform with a helmet carrying the ball while being tackled by a player in a white uniform with a red helmet. A teammate in a blue uniform runs behind them, and another player in a white uniform is on the ground in the background. Spectators are visible in the stands.
  • Football player in navy uniform with number 27 on jersey, wearing a gray headband, pouring water over himself during a game or practice.
  • An American football player in white uniform dives into the end zone for a touchdown while a defender in black uniform attempts to tackle him.
  • American football player in uniform holding a football, standing on a wooden platform at night with a brightly lit boat resembling a whale in the background.

Indy Ignite Pro Volleyball

In efforts to build excitement and brand equity across the Indiana community for Indiana’s newest professional sports team, we produced a high-energy reel designed to capture the momentum of the launch while strategically weaving in storytelling elements that highlighted and honored the team’s key sponsors. Beyond game-day visuals, we also supported their storytelling efforts by producing podcast content that introduced fans to the players, helping deepen connection and community around the team.

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